Gazelle / Adidas
2017 A.D.I.D.A.S. (All Day I Dream About Sex)
A tribute to Jonathan Davis of Korn
The most iconic look from the Nü-Metal era (late 90’s - early 00’s) paired with the unofficial footwear of the subgenre: the Gazelle. In 1997, at the tender age of 13, I stayed up real late watching Loud (MuchMusic’s metal show) and saw the video for “A.D.I.D.A.S.”. Heavy, raw, stylish… and oddly funny. The entire band dies in a car crash and comes back to life as zombies slam dancing inside body bags. The chorus of the song is Davis chanting “All day I dream about sex / All day I dream about fucking…"
“...the guy just cried for 5 minutes on this song – I think I’m in love with this band.” - David Choe (artist) on Korn
That same year I moved to San Jose, CA and eventually started my own rap-metal band. Terrible is an understatement, but this is also where I began my design career. Websites, cover art, shirts and flyers – all done off a bootleg copy of Adobe Photoshop.
When I think back about all the music and fashion that influenced me most - I’d be lying if I ignored the these iconic videos and photoshoots.